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Build A Massive Marketing And Publicity Campaign Without Spending A Fortune . . . . |
Strategic Marketing And Publicity
"So many people new to marketing are looking for that elusive 'idea that works'. Guess what? They all work. However, not all of them will work for you.
Using an idea that works for someone else is like wearing someone else's eyeglasses. Any pair of eyeglasses is designed specifically for one set of eyes. Taking this approach is a major mistake and is often responsible for a very low success rate.
Many people listen to all the 'great ideas' out there and then 'try them out', one by one. This is precisely the wrong approach. Using this 'try it out' approach will cost a great deal of money. That money will be wasted on experimentation. Not only will money be wasted, but there will also be a terrible waste of time. . . .
Any wrench will work - for certain applications. However, if your goal is to build a house, the wrench will not work in regards to cutting boards or pounding nails. Too many people believe that, because a wrench works, it can be used to build a house. No.
Failure usually results from concentrating on a working tool, rather than concentrating first on the blueprint. For the blueprint will determine which of those working tools will be needed to accomplish specific goals.
The personalized, strategic marketing PLAN is the key component, as it is this plan that will determine WHICH methods the individual should use, HOW they should be used, IF, WHEN and WHERE they should be used.
There are only three vital components in an effective marketing plan - strategy, strategy and STRATEGY!
"This holds true whether you are marketing a $9 e-book or a $99.000 automobile . . ."
Don McCauley ICM, MTC, CH
Free Publicity Focus Group
The Free Publicity Focus Group is different in two ways:
1. We believe we should be judged by the results our clients achieve. If our clients do not get results, they don't pay. Period.
2. We have 29 years of real world marketing experience, using free marketing and publicity tools. Because of this, we can provide our services at a fraction of what others will charge.
All initial consultations are completely free and without obligation.
"I felt so overwhelmed with marketing my business all I could do was worry about it. I started working with Don McCauley and suddenly things began to change. Give yourself a gift today. Let Don help you market your business, sit back and enjoy your new customers."
Helen J. Burton, CEC, ACC, the Love Yourself Coach
Our services include, but are not limited to:
Publicity/Advertising
Strategy Analysis
Marketing
Plan Development
Creative strategies, using free publicity resources, allows you to create a massive marketing and publicity campaign on a tiny budget!
Campaign Development
Create strategic advertising and publicity campaigns that will get YOU noticed in newspapers, magazine, radio, tv and on the Internet!
Website Development
Sometimes all your potential client sees is your website. Your website must 'sell the sizzle'!
Is your website 'blah'?
Are you converting your prospects to clients?
Building trust is a key component of the strategy. But first you need that all-important traffic. However, trafific is just traffic. What you really need to be successful is INTERESTED traffic.
Publicity Services
Are you contacting newspapers, magazines, radio and television but getting no results? No interviews? Learn what the gatekeepers want to hear and how to give it to them!
Magazine and Newspaper Start-up Consultation
Don has built two highly successful regional publications. Knowing where you want to go is one key - the other is knowing what to look out for!
Do yourself this favor today. Contact us for a complimentary consultation. It might be the best step you've ever taken towards building a strategic, effective and extremely low cost marketing and publicity plan.
Next . . . our clients
"So many people new to marketing are looking for that elusive 'idea that works'. Guess what? They all work. However, not all of them will work for you.
Using an idea that works for someone else is like wearing someone else's eyeglasses. Any pair of eyeglasses is designed specifically for one set of eyes. Taking this approach is a major mistake and is often responsible for a very low success rate.
Many people listen to all the 'great ideas' out there and then 'try them out', one by one. This is precisely the wrong approach. Using this 'try it out' approach will cost a great deal of money. That money will be wasted on experimentation. Not only will money be wasted, but there will also be a terrible waste of time. . . .
Any wrench will work - for certain applications. However, if your goal is to build a house, the wrench will not work in regards to cutting boards or pounding nails. Too many people believe that, because a wrench works, it can be used to build a house. No.
Failure usually results from concentrating on a working tool, rather than concentrating first on the blueprint. For the blueprint will determine which of those working tools will be needed to accomplish specific goals.
The personalized, strategic marketing PLAN is the key component, as it is this plan that will determine WHICH methods the individual should use, HOW they should be used, IF, WHEN and WHERE they should be used.
There are only three vital components in an effective marketing plan - strategy, strategy and STRATEGY!
"This holds true whether you are marketing a $9 e-book or a $99.000 automobile . . ."
Don McCauley ICM, MTC, CH
Free Publicity Focus Group
The Free Publicity Focus Group is different in two ways:
1. We believe we should be judged by the results our clients achieve. If our clients do not get results, they don't pay. Period.
2. We have 29 years of real world marketing experience, using free marketing and publicity tools. Because of this, we can provide our services at a fraction of what others will charge.
All initial consultations are completely free and without obligation.
"I felt so overwhelmed with marketing my business all I could do was worry about it. I started working with Don McCauley and suddenly things began to change. Give yourself a gift today. Let Don help you market your business, sit back and enjoy your new customers."
Helen J. Burton, CEC, ACC, the Love Yourself Coach
Our services include, but are not limited to:
Publicity/Advertising
Strategy Analysis
This
analysis focuses on using free or low cost publicity resources to
increase the overall effectiveness of your marketing plan. Using
free advertising and free publicity allows you to greatly increase your
marketing efforts with no increase in cash outlay.
Marketing
Plan DevelopmentCreative strategies, using free publicity resources, allows you to create a massive marketing and publicity campaign on a tiny budget!
Campaign Development
Create strategic advertising and publicity campaigns that will get YOU noticed in newspapers, magazine, radio, tv and on the Internet!
Website Development
Sometimes all your potential client sees is your website. Your website must 'sell the sizzle'!
Is your website 'blah'?
Are you converting your prospects to clients?
Building trust is a key component of the strategy. But first you need that all-important traffic. However, trafific is just traffic. What you really need to be successful is INTERESTED traffic.
Publicity Services
Are you contacting newspapers, magazines, radio and television but getting no results? No interviews? Learn what the gatekeepers want to hear and how to give it to them!
Magazine and Newspaper Start-up Consultation
Don has built two highly successful regional publications. Knowing where you want to go is one key - the other is knowing what to look out for!
Do yourself this favor today. Contact us for a complimentary consultation. It might be the best step you've ever taken towards building a strategic, effective and extremely low cost marketing and publicity plan.
Next . . . our clients
Copyright 2008 Free
Publicity Focus Group