FREE PUBLICITY FOCUS GROUP -
STATEMENT OF BUSINESS PRACTICES
committment to serving our fellow human beings to the best of our
ability is our primary focus and our highest priority. We do not just
give lip service to business ethics and personal integrity because it
is expected or perhaps required. We believe our lives are defined by,
and will be judged by the way we have treated our fellow human beings.
We hold ourselves to the highest of standards because we believe that
service to others is one of the primary purposes of our human life
experience. In that spirit we therefore pledge the following:
CLIENTS COME FIRST
We will refrain from making false, misleading or inflated value statements of any kind.
All information offered to our clients or partners will be based upon verifiable facts, not conjecture, opinion or hearsay.
We will make no empty promises, inflated projections or results guarantees.
We believe we can only grow as fast as our clients grow and that we will succeed as they succeed.
will hold our organization and our partners to the highest standards of
quality, honesty, fairness and decency in all interactions and
We will disclose all the facts of which we are
aware, positive or negative, in our dealings with any other person or
Temporary 'bad news' and occasional 'poor results'
are an integral part of nearly any marketing experience and cannot be
avoided. We pledge not to cover these up, gloss them over or 'forget'
to mention them. We will instead treat these as necessary learning
experiences and use them to improve results.
We will attempt to keep our pricing at or below generally accepted pricing for equivalent services offered by our competitors.
We will avoid 'predatory' pricing of any kind at all times.
We will avoid taking any action solely for personal gain at the expense of others - clients, customers or competition.
We will take no unfair advantage.
We will refrain from competing unfairly in the marketplace.
We will make no false of misleading statements about our competitors or ourselves
We will compete based solely on the basis of investment to service comparisions and experience