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"Telling somebody about something is one thing . . . Telling somebody about something in such a way as to cause them to take action- do an Internet search, share their personal information, press a buy button, use their credit card share what they have found with their friends, pass the word to others, become a fan - that is another discipline entirely. It is both an art and a science. Creating real results - action - through powerful communication strategies - only that can truly be called 'marketing'" |
MARKETING AND PUBLICITY
STRATEGIST
Don
McCauley is a
marketing and publicity strategist with over 30 years of real world,
hands-on marketing and publicity
experience. He writes for regional and national print and electronic
publications. He serves as host of The
Authors Show
radio program, a production of KDResources, Inc. He is an Inbound
Marketing Certified Professional and is a member of the Internet
Marketing Association.
Over
his career he has helped thousands of
clients achieve their marketing and publicity goals. He specializes in
working with authors, service business providers and small to mid-size
businesses. He takes a no-nonsense approach to marketing, based on
experience and proven strategies, to assist clients in producing
quantifiable results
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MEDIA SHOW
HOST
Don
McCauley serves as host of a number of The Authors Show
radio programs,
a production created and produced by KDResources, Inc.
The Authors Show differs from other Internet radio outlets as the focus
is clearly on marketing the work of the guest.Highly ranked
and offering exceptional production value, these shows, offered at no
charge to guests,
include:
The Authors
Show - Fiction Books
The Authors
Show - Nonfiction Books
The Authors
Show - Christian Books
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Don
serves as
facilitator of the Free Publicity Focus Group,
a top ranked marketing and publicity firm that helps clients achieve
their marketing and publicity goals for less than any other
professional level marketing firm.
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He offers
free marketing training resources at the Free
Publicity
Focus Group blog.
These highly targeted training articles can help you take your book
marketing efforts to the next level and they are offered at no charge.
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He is
co-founder of 50 Great Writers You Should Be Reading,
an annual awards site that showcases the best in traditionally
published and self published authors and books. This contest is now in
its fifth year.
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He is the
co-founder of Book
Marketing,
an educational site for all things related to marketing books. The site
allows authors and publishers to increase awareness of their work at no
charge
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GREAT WRITERS PUBLISHING - A PUBLISHING COMPANY WITH A CLEAR FOCUS ON MARKETING
Don McCauley is a founding member of Great Writers Publishing - a hybrid publishing company with a clear focus on marketing.
Most
authors hope to work with a publishing company for one primary reason -
marketing. Nevertheless, most publishing companies require that the
authors do their own marketing. But authors are writers - not marketing
experts. For many authors book marketing can be an insurmountable
barrier to success.
GWP is different. From production to
publishing to promotion, GWP focuses on marketing first. The founders
have decades of experience and proven track records in marketing. GWP
pulls the best from both traditional publishing and self-publishing
models to create a publishing model that works in today’s
consumer-driven digital environment.
Whether you are an
established writer with a platform, already published or just starting
down the path, Great Writers Publishing can help take your work to the
next level. Visit Great Writers Publishing
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FREE
REPORTS - FREE MARKETING AND PUBLICITY ANALYSIS |
MARKETING
AND PUBLICITY STRATEGY
ANALYSIS
Over 45
pages of no-nonsense information, based on a factual, real world
analysis of the best marketing strategies for a particular target
audience. Learn all the most important strategies to get in front of
that audience, as well as how to create sales, optimize all your
marketing activities for maximum response, and much more.
The no-obligation, free marketing
analysis
covers all the strategies to develop a comprehensive and successful
marketing plan that can get you in front of your audience. This one of
a kind marketing analysis is available to authors, service business
providers and small to mid-size businesses.
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BOOK
MARKETING - HOW TO GET IN
FRONT OF YOUR TARGET AUDIENCE
Getting in
front of any book buying audience in large numbers can be very
difficult. This free book marketing report will help
you learn about
the most important strategies to get your work in front of buyers.
Learn why getting in front of your audience can help you achieve
maximum sales results and much more. The free no-obligation report
explains why buyer targeted book marketing strategies produce tangible
results. This free report is appropriate for authors and publishers. It
will be
especially helpful for those who hope to create greater awareness in
relation to a specific target audience and for those who hope to build
a long-term platform.
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WHAT
OTHERS
SAY:
"I began working with Don McCauley in August of 2011; it was the best
business move I ever made. Since that time I have gained considerable
knowledge in the field of marketing, more importantly, I have watched
the exceptional website that Don designed and built for me grow in
search engine optimization to top placement across the board, and my
name and online presence right along with them. I find Don easy to work
with, extremely conscious of detail, and true to his word with regard
to guidance and support. As an Independent author, I find these
qualities in a marketing representative and publicist most important,
and Don has never failed me in any of these aspects. I highly recommend
his services to anyone looking to achieve media presence, and success
in their chosen field."
Rusty
Blackwood, author of 'Passions in Paris: Revelations of a Lost Diary’
"Until I came across Don McCauley I had no idea of how to market my
books. Don’s guidance and support have given me a “toolbox” and set me
on a path which I’m confident will lead me to my sales goal. He is
always there when I need him and his advice, support, and generosity go
way beyond my expectations. And he has a great sense of humor which
turns work into fun. If you’re looking for a marketing Guru, you have
found him."
Ben
Bryant, Film & Video Producer/Director, Author of ‘My Journey’
a three volume memoir, ‘Three Stages’, ‘Circumstances Beyond
My Control’ and the upcoming ‘Waiting for Elizabeth’
"Don has helped me create a web site, develop a brand, created and
distributed multiple press releases. He has provided sound advice about
social networking and other marketing steps. He has saved me countless
hours of time and from spending money on things that do not result in
sales or other good exposure. He always responds quickly, is to the
point, easy to communicate with, and charges very reasonable rates."
GJ
Berger, award-winning author of "South of Burnt Rocks West of The Moon"
"Don McCauley recently built my website, helped me with optimization
and I'm working with him on publicity. I've found him to be
so easy to work with and very quick to answer any questions I may
have. His knowledge is amazing and I've learned so much from
him already. I can't wait to work with him in the future on my other
book projects."
Debi
Chestnut – author of 4 books
"As a newly published author who didn't know much about marketing at
the time, I was very fortunate to come across Don McCauley at Free
Publicity Group early in my career. Since then, Don
has continually led me toward marketing success by teaching me 'the
ropes', building my website and doing multiple news releases that
command attention. Don is a professional with outstanding credentials
who goes that extra mile--I highly recommend Don McCauley at Free
Publicity Group."
Award-winning
children's book author, Diane Mae Robinson, ‘Sir Princess Petra’, Sir
Princess Petra’s talent
"In the dense, unchartered world of people supposedly out there to help
authors market their books, there are in my opinion, only a few
stars. These are the Gurus that are honest, their fees are
fair and they are true experts. Among that small group, Don
McCauley is at the top! He is sincere, honest, forthright,
clear headed, a true expert in what really works in marketing and what
is just sham. He will advise you clearly and with state of
the art information. He will suggest you work hard, but
direct you to ways that work and will pay off. Nothing can go
wrong in hiring Don! I am blessed to have had the opportunity
to have him give me marketing advice, do press releases for me and to
clean up and start web sites for me."
Dr.
Barbara Becker Holstein, Positive Psychologist and Author
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