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"Telling somebody about something is one thing . . .
Telling somebody about something in such a way as to cause them to take action-
do an Internet search, share their personal information, press a buy button, use their credit card
share what they have found with their friends, pass the word to others, become a fan -
that is another discipline entirely. It is both an art and a science.
Creating real results - action - through powerful communication strategies -
only that can truly be called 'marketing'"

Don McCauleyMARKETING AND PUBLICITY STRATEGIST

Don McCauley is a marketing and publicity strategist with over 30 years of real world, hands-on marketing and publicity experience. He writes for regional and national print and electronic publications. He serves as host of The Authors Show radio program, a production of KDResources, Inc. He is an Inbound Marketing Certified Professional and is a member of the Internet Marketing Association.


Over his career he has helped thousands of clients achieve their marketing and publicity goals. He specializes in working with authors, service business providers and small to mid-size businesses. He takes a no-nonsense approach to marketing, based on experience and proven strategies, to assist clients in producing quantifiable results
Authors Show LogoMEDIA SHOW HOST

Don McCauley serves as host of a number of The Authors Show radio programs, a production created and produced by KDResources, Inc.

The Authors Show differs from other Internet radio outlets as the focus is clearly on marketing the work of the guest.Highly ranked and offering exceptional production value, these shows, offered at no charge to guests, include:


The Authors Show - Fiction Books  
The Authors Show - Nonfiction Books 
The Authors Show - Christian Books



MARKETING RESOURCES

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Don serves as facilitator of the Free Publicity Focus Group, a top ranked marketing and publicity firm that helps clients achieve their marketing and publicity goals for less than any other professional level marketing firm.
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He offers free marketing training resources at the Free Publicity Focus Group blog. These highly targeted training articles can help you take your book marketing efforts to the next level and they are offered at no charge.
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He is co-founder of 50 Great Writers You Should Be Reading, an annual awards site that showcases the best in traditionally published and self published authors and books. This contest is now in its fifth year.

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He is the co-founder of Book Marketing, an educational site for all things related to marketing books. The site allows authors and publishers to increase awareness of their work at no charge



PUBLISHING RESOURCES

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GREAT WRITERS PUBLISHING - A PUBLISHING COMPANY WITH A CLEAR FOCUS ON MARKETING

Don McCauley is a founding member of Great Writers Publishing - a hybrid publishing company with a clear focus on marketing.

Most authors hope to work with a publishing company for one primary reason - marketing. Nevertheless, most publishing companies require that the authors do their own marketing. But authors are writers - not marketing experts. For many authors book marketing can be an insurmountable barrier to success.

GWP is different. From production to publishing to promotion, GWP focuses on marketing first. The founders have decades of experience and proven track records in marketing. GWP pulls the best from both traditional publishing and self-publishing models to create a publishing model that works in today’s consumer-driven digital environment.

Whether you are an established writer with a platform, already published or just starting down the path, Great Writers Publishing can help take your work to the next level. Visit Great Writers Publishing


FREE REPORTS - FREE MARKETING AND PUBLICITY ANALYSIS

Free analysisMARKETING AND PUBLICITY STRATEGY ANALYSIS

Over 45 pages of no-nonsense information, based on a factual, real world analysis of the best marketing strategies for a particular target audience. Learn all the most important strategies to get in front of that audience, as well as how to create sales, optimize all your marketing activities for maximum response, and much more. The no-obligation, free marketing analysis covers all the strategies to develop a comprehensive and successful marketing plan that can get you in front of your audience. This one of a kind marketing analysis is available to authors, service business providers and small to mid-size businesses.
Book Marketing downloadBOOK MARKETING - HOW TO GET IN FRONT OF YOUR TARGET AUDIENCE

Getting in front of any book buying audience in large numbers can be very difficult. This free book marketing report will help you learn about the most important strategies to get your work in front of buyers. Learn why getting in front of your audience can help you achieve maximum sales results and much more. The free no-obligation report explains why buyer targeted book marketing strategies produce tangible results. This free report is appropriate for authors and publishers. It will be especially helpful for those who hope to create greater awareness in relation to a specific target audience and for those who hope to build a long-term platform.

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WHAT OTHERS SAY:

"I began working with Don McCauley in August of 2011; it was the best business move I ever made. Since that time I have gained considerable knowledge in the field of marketing, more importantly, I have watched the exceptional website that Don designed and built for me grow in search engine optimization to top placement across the board, and my name and online presence right along with them. I find Don easy to work with, extremely conscious of detail, and true to his word with regard to guidance and support. As an Independent author, I find these qualities in a marketing representative and publicist most important, and Don has never failed me in any of these aspects. I highly recommend his services to anyone looking to achieve media presence, and success in their chosen field."
Rusty Blackwood, author of 'Passions in Paris: Revelations of a Lost Diary’


"Until I came across Don McCauley I had no idea of how to market my books. Don’s guidance and support have given me a “toolbox” and set me on a path which I’m confident will lead me to my sales goal. He is always there when I need him and his advice, support, and generosity go way beyond my expectations. And he has a great sense of humor which turns work into fun. If you’re looking for a marketing Guru, you have found him."
Ben Bryant, Film & Video Producer/Director, Author of ‘My Journey’ a three volume memoir,  ‘Three Stages’, ‘Circumstances Beyond My Control’ and the upcoming ‘Waiting for Elizabeth’


"Don has helped me create a web site, develop a brand, created and distributed multiple press releases. He has provided sound advice about social networking and other marketing steps. He has saved me countless hours of time and from spending money on things that do not result in sales or other good exposure. He always responds quickly, is to the point, easy to communicate with, and charges very reasonable rates."
GJ Berger, award-winning author of "South of Burnt Rocks West of The Moon"


"Don McCauley recently built my website, helped me with optimization and I'm working with him on publicity.  I've found him to be so easy to work with and very quick to answer any questions I may have.  His knowledge is amazing and I've learned so much from him already. I can't wait to work with him in the future on my other book projects."
Debi Chestnut – author of 4 books


"As a newly published author who didn't know much about marketing at the time, I was very fortunate to come across Don McCauley at Free Publicity Group early in my career.   Since then, Don has continually led me toward marketing success by teaching me 'the ropes', building my website and doing multiple news releases that command attention. Don is a professional with outstanding credentials who goes that extra mile--I highly recommend Don McCauley at Free Publicity Group."
Award-winning children's book author, Diane Mae Robinson, ‘Sir Princess Petra’, Sir Princess Petra’s talent


"In the dense, unchartered world of people supposedly out there to help authors market their books, there are in my opinion, only a few stars.  These are the Gurus that are honest, their fees are fair and they are true experts.  Among that small group, Don McCauley is at the top!  He is sincere, honest, forthright, clear headed, a true expert in what really works in marketing and what is just sham.  He will advise you clearly and with state of the art information.  He will suggest you work hard, but direct you to ways that work and will pay off.  Nothing can go wrong in hiring Don!  I am blessed to have had the opportunity to have him give me marketing advice, do press releases for me and to clean up and start web sites for me."
Dr. Barbara Becker Holstein, Positive Psychologist and Author

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Links and resources

* Free Publicity Focus Group

* Free Publicity Blog
* The Authors Show
* 50 Great Writers


* Book Marketing

* Marketing Analysis
* Book Marketing Report
* Contact