FREE PUBLICITY FOCUS GROUP -
STRATEGIC MARKETING AND PUBLICITY FOCUSED ON RESULTS
Free Publicity Focus Group is a top-ranked Internet marketing and
publicity firm. We set ourselves apart from others in five distinct
ways by addressing five key concerns:
We serve our clients as partners. Most businesses would prefer
to work with an experienced partner,
rather than work with many different providers or a long list of
vendors. We work one on
one with our partners to implement a top to bottom
marketing and publicity plan that incorporates all the elements
necessary for real marketing success.
2. NO-NONSENSE MARKETING:
If you are like most, you've heard a lot of promises but have perhaps
seen few results. We don't propose cookie-cutter
make outrageous promises, sell nickle dime services or offer DVD's
filled with old, worn-out cliche marketing ideas. New to marketing?
walk with you, step by step, and we'll explain every aspect of every
step. Are you getting good marketing results now, but just want to take
things to the next
level? We can help you.
3. FULL SERVICE.
Piecemeal planning is difficult to handle, hard to implement and is
often very inefficient. We
cover not just some, but all aspects of marketing your product or
is accounted for in one comprehensive, strategic
marketing plan - every base is covered, nothing is left undone.
Comprehensive Strategic Marketing
* Marketing strategy development
* Content marketing
* Audio /
Teleseminars / Webinars
* Radio /
Television / Media outreach
An Intergrated Easy-To-Manage
Approach That Produces Results
4. 30 YEARS OF PROVEN
How can you tell if your marketing partner really knows how to
create success? We help our clients implement marketing and publicity
plans that lead
to real results. We've been doing it successfully, with thousands of
clients, for over 30 years. We are not the new kids on the block. We
don't just say we can do it - we prove it. Our successful track record
speaks for itself. This experience, combined
with today's cutting edge marketing tools and technologies, equals real
opportunity for our partners.
likes to pay more than absolutely necessary. Nobody wants
to be locked into a long term contract. Our
pricing for marketing services is among the lowest in the
industry. No down payments, no lump sum
deposits and no long term contracts. Comprehensive analysis and general
WHAT DOES THE FREE PUBLICITY
FOCUS GROUP DO?
that someone were to give you a gift today. It is a check for several
thousand dollars. It has your name on it. It is yours to
spend. The only ‘catch’ is that you must spend the
exclusively to market and publicize your business. Would you take it?
people would. For most people would realize that by spending several
thousand dollars on marketing and publicizing their business,
that money would be returned many, many times over.
cannot afford to make the investment required to produce results on a
large scale, so they often settle for much less. Nonetheless it is
to get great results for a very small
investment. How can we help you create those results?
1. We begin
by showing you how to develop a laser sharp
and publicity strategy
that will set you and your business
apart from the competition. This strategy will brand you and
position you in the minds of your potential clients and customers and
can put you squarely in front of those who have demonstrated an
interest in your product or service. It's the best marketing strategy ever
2. We then
help you build
a marketing and publicity
using free publicity resources as the basis of that plan. This goes
far beyond simple blogging or social media networking.
3. We focus
on creating results- ACTION - through the
development and implementation
strategic marketing plans focused on measurable results.
comprehensive strategic plan incorporates all the elements necessary to
results in today's inbound marketing environment.
It eliminates the
scattered, 'one-size-fits-all', marketing approach that
usually produces poor results.
After all, the most
wonderful product or service in the world is useless until someone
actually buys it. Read more
we hope to sell to our audience means nothing. What our audience wants
to buy means everything. Therein lies the difference between 'pushing
products'' and strategic marketing. One causes failure, the other
McCauley was terrific to work with. He took a scientific
toward building my web site, finding the right keywords, helping me
with the right message and incorporating the ideas from my book into a
powerful author web site. He gave me advice on the photo as
and step by step showed me how to integrate my site into the internet
through news feeds and press releases. The cost was
too, as he understands the importance of keeping costs in check to
improve the profitability of my book. Thanks Don, you’re a
Charschan DCCCSP "The Body Mechanic"
WHAT IS STRATEGIC MARKETING?
strategic marketing is simple cause and effect. If you create the right
causes, you WILL get the effects you desire. If you do NOT create the
right causes, you will NOT get the effect you desire. If you are
not getting the effects you desire, there is something wrong.
marketing is simply determining WHICH causes will actually create the
marketing results you desire. You then develop and implement a plan to
create the marketing results you desire. The secret lies in the
analysis - determining specifically what will work for you, your
product, your service or your business. This analysis is not simple or
easy, but it is the key to marketing success.
YOUR MARKETING AND PUBLICITY STRATEGY WORKING?
Do you need to adjust your marketing strategy? Ask yourself three
1. Am I happy with the results my marketing efforts have produced?
2. Am I happy with the results my marketing tools (website, blog,
social media) have produced?
3. Am I on track to achieve my goals?
If the answer to any of these questions is 'No', it might be time to
SUCCESSFUL BUSINESSES KNOW HOW TO
GENERATE FREE PUBLICITY THAT WORKS
Free Publicity Focus Group can show you how you might begin to
receive an unlimited amount of
free publicity for your business. Our 30 years of
strategic marketing experience, working both with and in media, allows
us to put our
knowledge and experience to work for our clients to produce results.
FOCUS IS ON RESULTS
publicity is not difficult in today's
social marketing environment. However, creating real world publicity
that leads to increased sales - marketing results - is very difficult.
dedication, ongoing effort and most importantly a well defined,
effective strategy designed to set you apart from your
opened book marketing doors for me that I never knew existed. He showed
me how to increase the number of hits on my book marketing website to
over 8 times what it was previously through restructuring my keywords
and my optimization strategy. Most importantly, Don McCauley has
enabled me to effectively market my book and to achieve my desired
results without spending thousands of dollars."
strategic marketing plan is much like putting
together a puzzle. Each piece must be there. Each piece must interlock
seamlessly with all the other pieces. Every piece relies on every other
piece. If one piece is missing, the
entire puzzle, the entire strategic plan, is incomplete and can cause
one to fail. Creating awareness in one's targeted market
segment through utilizing strategic free publicity resources is the
centerpiece of that successful marketing plan'
THE KEY TO MARKETING SUCCESS IS YOUR MARKETING STRATEGY
people concentrate only on specific pieces
of this marketing puzzle, this strategic plan, and can experience
failure without ever understanding why it has occurred. The Free
Publicity Focus Group specializes in developing comprehensive strategic
marketing plans that produce real world results. Our services
much more, all at a cost that is far less than others. Our free, no
Strategy Analysis will
help you determine which of these may be appropriate for you. Whether
you are new to marketing or have been in business for many years,
today's environment demands a new perspective be taken in regards to
creating effective marketing and publicity plans. Our experience
can bring that to the table for you.
HAVE YOU BUILT A MARKETING AND PUBLICITY STRATEGY THAT SETS YOU APART?
night. Count the total number of stars you can see from horizon to
horizon. Now take that total number times 100,000. That is, without
exaggeration, the number of sites competing for your client's attention
in an Internet marketing environment. Even if you do everything right,
this is like owning
a five star restaurant that is located in a back alley off some
out-of-the-way street in a universe far away. You could spend
thousands, millions perhaps, trying
to buy your way into your potential client's mind and never succeed.
Or, you can do it the right way and achieve success without spending
much at all through the implementation of a unique marketing strategy
that produces bottom line results."
Free Publicity Focus Group
Free Publicity Focus group takes a comprehensive approach to developing
marketing strategies for our
In this environment, that approach must be concentrated on creating
awareness in four
distinct, key areas:
Search engine presence and optimization
* Traditional outlets (newspaper, radio, tv, magazines, etc)
* Social marketing (Facebook, Twitter, etc)
* The 'blogosphere'
show that a very high percentage of consumers now
prefer to make their purchases using the Internet. Studies also show
that a very large percentage of the buying public will reject
traditional 'old school' marketing methods. In addition,
traditional journalists now use the Internet more than ever when
developing content for traditional media. This leads naturally
the conclusion that utilizing an effective Internet marketing and
publicity strategy will lead to marketing success. While many people
are using Twitter, Facebook. blogs and other social tools, this does
not necessarily mean these are being used as part of a marketing and
publicity strategy. A tool is not a blueprint. Your unique strategy is
you taking full advantage of the power of
free publicity in this marketing environment? Perhaps not. Simply ask
yourself - 'Am I happy with the results I have achieved?' If not, you
might want to consider taking advantage of our no-cost, no obligation marketing strategy
free publicity is not the marketing
plan itself, but it IS a vital component of the strategic marketing
plan. Used properly, it is one
of the most powerful of marketing strategies if
create results. Learning to do this can cause your business to shine
brighter than all the other stars in the marketing universe.
importantly, publicity is free.