Barbara Holstein, Positive Psychologist and author, offeres important
advice to authors - both traditionally published and self published
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How To Create Success As An Indie Publisher - Dr. Barbara Becker Holstein Offers 3 Important Tips
not so for traditionally published authors, marketing continues to be a
major challenge for self published authors. Dr. Barbara Becker Holstein
has been down both paths and offers tips on Authors And Technology
Branch, NJ, January 8, 2014] Self publishing continues to grow by
leaps and bounds. Nevertheless only a small percentage of self
published authors experience success in marketing their works. Dr.
Barbara Becker Holstein, internationally known Positive Psychologist
and author has been both self published and traditionally published by
publishing houses such as Rutledge and Sky Pony Press. She recently
offered some important guidance on the Authors and Technology website.
of self-published books often deceive themselves," Dr. Holstein stated,
"by making a number of mistakes in their thinking. There are many
fallacies surrounding book marketing. The Big Three are:
Believing that telling friends and family about one's latest book or
even giving them a copy will create a tidal wave of interest in one's
2. Believing that getting endorsements or reviews from those we know, like a sister or a tennis partner will help sales.
3. Believing that your book is unique and that will make a real difference."
What are the facts?
family and friends about the book? The truth is we usually just end up
being annoying and loved ones can't wait until we stop talking about
the new book."
"Reviews from family and friends? In truth
reviews can be helpful if written from the heart - by strangers.
Of course the more famous that stranger might be, the better. How
hard is it to get to a famous stranger who might take the time to
endorse or review your book? Have you seen the movie 'WILD'?
About as hard as traveling the Pacific Crest Trail with a heavy pack on
"Believing a book is unique? The truth is
most books are not unique. In fact, your book may have been
inspired by books already in print, or perhaps has already been written
by someone much more famous. Do you recognize the book, 'Recipes for
Enchantment, The Secret Ingredient is YOU!'? by Barbara Becker
Holstein. No? I'm shocked. But I bet you recognize Chicken Soup for the
Soul, Book 1, Book 2, etc. by Jack Canfield."
"What is an
self-published author to do? Crawl under a rock? Absolutely
not. Books are wonderful. Each has a message. They heal,
they teach, they entertain, they fill a void in our lives, making us
laugh and cry and having the courage to carry on. The solution is
to understand what works and what doesn't in the marketing of a book."
we should tell others about our work, the people we want to tell about
our work are those who have already decided they want to buy that type
of book. This involves understanding one's target audience and
understanding what they perceive to be their needs. Concentrate the
effort on getting real reviews, unpaid reviews, from credible
reviewers. And while most books are not unique, every target audience
is unique. If your message to that target audience demonstrates you
understand their needs, you will be much more likely to create sales."
Holstein's pathfinder book ‘The Enchanted Self, A Positive Therapy’ was
published in 1997 by Harwood Academic Publishers and is now in its
second printing through Brunner-Routledge. Her second book ‘Recipes for
Enchantment, The Secret Ingredient is YOU’ has received rave reviews as
a wonderful inspirational story book. ‘DELIGHT’, Dr. Holstein’s third
book is available in two versions, paperback and a CD-rom that includes
music, art, and Dr. Holstein’s voice. She is also the author of a book
for teens and tweens entitled, 'The Truth, Diary Of A Gutsy Tween', in
which Dr. Holstein has embedded positive truths and concepts geared to
help girls develop self-esteem and resiliency. The Truth is
published by Sky Pony Press. The sequel, 'Secrets, Diary Of A
Gutsy Teen' will be released February 1, 2015.
Dr. Holstein can be contacted by email at firstname.lastname@example.org.
All of her works are available at Amazon, Barnes and Noble and all
other online retailers. More information on Dr. Holstein and her work
is available at her website at http://www.EnchantedSelf.com.
Barbara Becker Holstein, internationally known Positive Psychologist is
the creator of The Enchanted Self ®, a positive psychology method for
happiness. She is in private practice in Long Branch, New
with her husband, Dr. Russell M. Holstein.
Dr. Barbara can be
found on the web, interviewed, writing articles and posting video 'TED'
style talks on Happiness, Positive Psychology, Relationships
She has been a contributor to Heart and Soul,
Cosmopolitan Magazine, Redbook, Real Simple, The Wall Street Journal,
Time on line, the Today Show and Family Circle Magazine.
Dr. Barbara Becker Holstein
170 Morris Ave.,
Long Branch, New Jersey 07740
Twitter: @truth4girls, and
Diary Of A Gutsy Tween Cover
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