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Experience and knowledge are key components to creating success in any endeavor |
Decades of Real World Marketing
Experience
"Businesses do not fail because of lack of desire or laziness or lack of effort. Most new businesses fail due to lack of marketing experience. Reading a book about an experience is not the same as participating in the experience.
I have spent 30 years working with newspaper, radio, television, magazines direct mail and the Internet. I have sat with hundreds of reps and have placed hundreds upon hundreds of thousands of dollars worth of advertising. I have tracked and analyzed an uncountable number of new prospects and have generated hundreds of thousands of dollars worth of new business for many hundreds of clients. I have developed and implemented hundreds of successful marketing and publicity campaigns for those clients
It is this real world, every day, day in and day out experience I bring to the table for my clients. I strive to provide them with the highest possible results for the lowest possible outlay . . . "
Don McCauley is a marketing strategist who helps small business professionals create low cost publicity and marketing campaigns to increase sales. He demonstrates how anyone can get a great deal of free advertising and free publicity.
"Businesses do not fail because of lack of desire or laziness or lack of effort. Most new businesses fail due to lack of marketing experience. Reading a book about an experience is not the same as participating in the experience.
I have spent 30 years working with newspaper, radio, television, magazines direct mail and the Internet. I have sat with hundreds of reps and have placed hundreds upon hundreds of thousands of dollars worth of advertising. I have tracked and analyzed an uncountable number of new prospects and have generated hundreds of thousands of dollars worth of new business for many hundreds of clients. I have developed and implemented hundreds of successful marketing and publicity campaigns for those clients
It is this real world, every day, day in and day out experience I bring to the table for my clients. I strive to provide them with the highest possible results for the lowest possible outlay . . . "
Don McCauley is a marketing strategist who helps small business professionals create low cost publicity and marketing campaigns to increase sales. He demonstrates how anyone can get a great deal of free advertising and free publicity.
Prior to
establishing his marketing and publicity consulting business,
Don spent many years as a marketing manager and trainer for
several large US corporations in the financial services industry. He
has also personally built 3 highly
successful service businesses from scratch across 3 different
industries.
He spent 8 years as marketing director of a regional corporation. During this time he developed and implemented marketing and publicity campaigns involving:
He spent 8 years as marketing director of a regional corporation. During this time he developed and implemented marketing and publicity campaigns involving:
* newspaper
* television
* radio
* direct mail
* Internet
* magazines
* seminars
* trade shows
He then
switched sides and entered the field of print media.
After a period of time serving as Director of Sales for a regional newspaper, he eventually moved on to start two highly successful regional magazines, owning both and serving as editor for one.
It was here, during his time in print media, that he began to realize the enormous potential for building publicity and marketing campaigns using free publicity resources in both traditional and electronic media.
After a period of time serving as Director of Sales for a regional newspaper, he eventually moved on to start two highly successful regional magazines, owning both and serving as editor for one.
It was here, during his time in print media, that he began to realize the enormous potential for building publicity and marketing campaigns using free publicity resources in both traditional and electronic media.
Based
on this he started the Free Publicity Focus Group. He brings a unique
perspective to any situation, as he has sat on both sides of the table.
He now shares
his successful, real world experience, his strategies for gaining free
publicity and his methods for building campaigns for little or no money
with his clients.
All initial consultations are completely free and completely without obligation.
All initial consultations are completely free and completely without obligation.
Elaine Williams, author "A Journey Well Taken: Life After Loss"
ajourneywelltaken.com
In the current environment, extremely effective marketing and publicity can be practically free. So why spend thousands to get mediocre results, when you can spend practically nothing and perhaps achieve phenomenal results?
Copyright 2008 Free
Publicity Focus Group