Ask yourself the following questions. Be honest in your answers:
your website producing the number of sales you desire? 2.
Have your social media efforts (Facebook, Twitter, etc) produced the
sales you hoped to produce? 3.
Have your PR efforts (media releases, pitches, etc) resulted in sales? 4. Do
your blogging efforts produce bottom line results? 5.
Have the time, effort and money you've invested paid off at the level
If you are an individual marketing products or services, a small
business or a corporation, and the answer to any of the above questions
is 'No', the following may help you.
Most Effective Marketing Strategy For Today's Internet Buyer
People make purchasing decisions in a completely different way
today. Marketing is no longer about 'yelling, telling and selling' and playing a game of numbers.
The Internet has completely transformed marketing and publicity models. Marketing today
is instead about making yourself 'find-able' by large numbers of
interested buyers. This requires a different perspective and a
is the most effective marketing strategy ever created for today's
Internet buyer? One strategy stands above all others in
to creating success in today's
Internet marketing environment. To
illustrate this concept, imagine
the following scenarios:
that you have a laptop computer you would like to sell. You make up
some attractive flyers to help you sell your computer. You enter an
auditorium. There are 1000 people in the auditorium. You walk through
the crowd and hand a flyer
to each of the 1000 people in the auditorium.
are the chances you might sell that computer today? Well, it's possible
- maybe. Perhaps, out of 1000 people, somebody MIGHT be interested in
buying a laptop computer today. Maybe.
have a laptop computer you would like to sell. You make up some
attractive flyers to help you sell your computer. But this time you
enter a stadium.
this stadium there are 100
times as many people as were in that auditorium - 100,000
people. And every person in this stadium, before entering, made a
decision: 'I am going
to find and buy a laptop computer today!'
Which scenario would offer a
better chance that you might sell your computer?
In Scenario A, there is a small number of people and perhaps some
Scenario B, you would likely not get more than a few steps before
someone bought that computer. Frankly, you would likely want to have
many more computers on hand to sell, as that entire crowd has
demonstrated an interest in what you have to sell. Here you have a huge number of
people, ALL interested in your product.
Push Marketing - Are You Chasing
you are using social media, advertising, media pitches,
email blasts and
other forms of outbound marketing strategies, you are engaging in push
marketing - demonstrated in Scenario A. This 'old school', yell, tell
approach usually takes a very long time, a lot of effort and a good
deal of luck to experience success. You are chasing buyers, hoping to
find those who might want to buy, pushing a message in the face of
everyone you encounter. The
days of the interruptive, intrusive, outbound advertising style message
are gone. They do not produce good results in an Internet marketing
Pull Marketing - Meeting Large
Numbers Of Interested Buyers
you instead use pull
marketing strategies, you are squarely in
Scenario B. Pull marketing strategies have existed for many years. Pull marketing puts
you in front of huge
people, most of whom have already expressed interest in your
product or service. Pull strategies are, beyond any doubt,
efficient in regards to getting your message in front of potentially
huge numbers of potential buyers - people
who have already made or are in the process of making a
buying decision. There is no 'yell, tell or sell'
necessary. If you can get in
front of them, your chances of being successful increase
work with a number of childrens book authors. Most have social media
followers. Of course they naturally attempt to
market their work to these fans or followers. The success rate for
those who push their books on their social media followers is
nearly always very low, as there are just a few people in the group who
interested - maybe - perhaps - someday.
Meanwhile, last month (Apr 2012),
people searched 'children's book' or some derivative on
alone (this does not include Amazon, Bing and all the others of
course). This group is actively
seeking information on these types of books.
So which makes more sense - to push
the work on a few people
who may or may not be
interested, or to use pull
strategies to get that work in front of huge numbers of
people, all of whom
have demonstrated their interest by the very search term they used?
The answer is obvious. It's simple common sense.
Nevertheless it is a fact that many individuals, companies and
organizations still insist upon using these outdated push strategies
and do not achieve a high level of success in this environment.
The Key Concept? - People Do Not
Like To Be Sold
filters. TIVO. Popup blockers. Adblockers. All these technologies (and
many more) demonstrate the dislike we have for intrusive, interruptive
sales messages. Studies show that a very high percentage of those who can skip sales
messages - do
skip those sales messages.
How Do YOU React When You Receive
A Sales Message?
are like most people, you probably don't like them. You reject them.
You delete them. You never pass them along to your friends.
If you are
sending sales messages, people
will react to your message in the same way. The
days of the 'sales pitch' are gone. Nobody likes to be sold -
but everyone loves to find what they seek.
you are using social
media or advertising
to 'yell, tell and sell' in
an Internet marketing environment, your success will be very limited. Push strategies (interruption
do not allow for the numbers needed to create real success. They are
intrusive. Most will be rejected and the success rate will likely be
low. Pull strategies
(attraction strategies) engage potential buyers
in meaningful ways. These buyers have already expressed an interest in
what you have.
Individuals Who Say 'I Hate
Marketing'-- Are Usually Those Who Are Not Successful At Marketing
who concentrate on push
marketing strategies generally experience a great deal of frustration
and failure, A lot of time and effort is wasted - a lot of money may be
spent for a very small return. They must constantly chase new buyers.
They must 'yell, tell and sell'. The conversion rates are low. The
impression they make can be very negative. Pushing is selling. Who would NOT hate
who are successful at marketing using pull strategies love
marketing, as the need to engage in manipulative, interruptive and
intrusive methods is avoided. There is no need to chase buyers. The
expenses are much lower and the conversion rates are potentially much
higher. The impression is positive. And this puts them in front of
those who have
already made a buying decision. Who
would NOT love that?
(outbound) is a 'hit or miss' approach that involves
playing a game of
numbers, investing a lot of time and money and ultimately must rely on
a great deal of luck. Pull
marketing (inbound) involves a strategic approach and
message in front of interested buyers and will usually produce far
better results for less time and money.
Ask yourself - which of these
two strategies makes more sense?
how you can incorporate these strategies into your marketing plan
today. Fill out the form below.
Free Publicity Focus Group specializes in targeted, directed, strategic
inbound marketing and publicity plans. Our no cost, no obligation
analysis can help you determine which of these inbound strategies,
tools and techniques
will produce results for you.
A MARKETING AND PUBLICITY PLAN THAT WILL PRODUCE RESULTS
more important in today's Internet environment than
creating an effective Internet
marketing and publicity plan.
You can get
your work in front of that worldwide audience and begin to see
real results starting today.
to improve your results by
implementing no-nonsense, working solutions to your marketing
no-cost, no obligation Marketing
And Publicity Strategy Analysis is the
first step toward creating a successful Internet marketing and
publicity plan that can
produce the results you desire.
Stategic Planning For:
* Internet Publicity
* Creating Effective Websites * Blogging
To Create Sales * Social
* Facebook - Twitter - LinkedIn * Search
Engine Optimization *
Audio/Video Marketing *
Teleseminars/Webinars * Email
Marketing * Radio
and much more - in one
strategic marketing approach